National Assembly Today
Maximum Impact: The Power of the Collective Parts
April 14, 2016After spending the last several newsletters breaking down each narrative element of the new frame for human services, now is a good time to pull it together in the complete Building Well-Being Narrative. FrameWorks Institute’s research demonstrates that it is the use of the entire Building Well-Being Narrative that has the biggest impact on increasing […]
National Human Services Assembly Names Lee Sherman New President and CEO
April 5, 2016FOR IMMEDIATE RELEASE WASHINGTON, April 5, 2016—The National Human Services Assembly (NHSA), a Washington, D.C.-based organization composed of nearly 80 national nonprofits, has selected sector veteran Lee Sherman as president and CEO of both NHSA and National Assembly Business Services, Inc. (NABS). “Lee’s personal commitment to the human services sector, and his professional and volunteer […]
The Final Plot Point in the New Narrative
April 5, 2016In recent newsletters, we’ve talked about the power of leading with the value of Human Potential at the start of our communications and we’ve shared tips on using Construction metaphors to explain what human services are and why they are important. Now it’s time to transition to the final plot point of the Building Well-Being […]
Getting Creative with the Construction Metaphor
March 17, 2016In the last newsletter, we discussed the importance of using the research-tested Construction metaphor within the context of the Building Well-Being Narrative to elevate public understanding of human services. The Construction metaphor helps us do two things. Provide a complete definition of how human services, and the experts who provide them, promote well-being. Explain how […]
The Importance of the Construction Metaphor
March 4, 2016In recent newsletters, we focused on the importance of opening our communications with the value of Human Potential. When we support well-being, we make sure that everyone can reach their potential and fully contribute to our communities. This week, we’re going to shift to the next element of the Building Well-Being Narrative, explaining how human […]