Long-Time Reframer Sees it as Natural Progression
Long-Time Reframer Sees it as Natural Progression
We’re always excited to share some great reframing in action. In this issue, we check back in with our friends at Volunteers of America Ohio & Indiana (VOA), who started reframing after attending a National Reframing Initiative workshop at the Volunteers of America National Conference in 2016. Most recently, the organization incorporated the Building Well-Being […]
Indiana’s Youth Service Bureau Brings Reframing to Fundraising
We frequently receive requests for real world reframed development communications. In this newsletter, we’re bringing you a recent example from Youth Service Bureau of St. Joseph County (YSB) in South Bend, Indiana. YSB provides safety, shelter, and opportunities for success to youth ages 12-24 because it believes “Our community thrives when all youth are safe, […]
Hammer Home the Building Well-Being Narrative with the Construction Metaphor
The explanatory construction metaphor is integral to a well-framed Building Well-Being Narrative because it provides the public with a more complete and productive picture of what human services are and how they work by relating them to something that is more easily and intuitively understood. This prevents the public from defaulting to inaccurate cultural models […]
Reframed Digital Campaign a Big Success for Illinois Partners
Our long-time National Reframing Initiative partner, Illinois Partners for Human Service, recently launched “Our Shared Human Story” (OSHS), a digital marketing campaign aimed at promoting the value of human services as well as raising awareness of Illinois Partners, a statewide coalition of over 800 human service organizations. Illinois Partners worked diligently to integrate the FrameWorks […]
Back to Basics for Congressional District Visits and Candidate Forums
In advance of the November 6, 2018 mid-term election when Americans will vote to fill federal, state, and local offices, human service organizations will have opportunities to meet with Members of Congress during their district visits and attend candidate forums. The House of Representatives recesses for a district work period from October 12 until November […]