National Human Services Assembly

Reframing Tricks and Treats to Avoid Fatalism

Reframing newsletter

Reframing Tricks and Treats to Avoid Fatalism

Happy Halloween! To celebrate the holiday, we’re reviewing some common ways the human service sector can undercut its communications’ goals — specifically tactics that “spook” our audiences by activating a sense of fatalism, or a misperception that challenges are too big, complex and entrenched to address or solve. This limited outlook means the public thinks […]

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Reframing newsletter

Don’t Go It Alone: Revisiting the Implementation Guide

As newsletter readers may recall, the National Reframing Initiative in February released its online Implementation Guide, a consolidated resource to help the National Reframing Network effectively reframe communications with the Building Well-Being Narrative and other strategies. Since most of the questions we receive from the Network relate to applying the frame to organization communications, we […]

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Reframing newsletter

New Report Uses Reframing Strategies to Explain Nonprofit Sector

The National Council of Nonprofits, a National Human Services Assembly member, in September released the report “Nonprofit Impact Matters: How America’s Charitable Nonprofits Strengthen Communities and Improve Lives,” demonstrating nonprofits’ commonalities and aligned interests to enable them to “advance their missions even further to shape a better future for everyone.” “Nonprofit Impact Matters” artfully incorporates […]

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Reframing newsletter

FrameWorks Institute Reframes “Two-Generation” Approach

Our friends at the FrameWorks Institute recently released a new playbook, “Framing Two-Generation Approaches To Supporting Families,” that offers guidance on how to effectively communicate the value of “two-generation” or “whole family” approaches. The two-generation, or 2Gen, concept is designed to ensure that work with families pays equal, intentional efforts to build the well-being of […]

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Initiatives resource

Elevate Your Two-Gen Communications

Two-generation approaches to updating human services systems are making sure that there are equal, simultaneous, and intentional efforts to build the well-being of children and the adults in their lives. This simple idea should be a no-brainer —– but 2Gen proponents have found that, too often, key audiences don’t quite get it. A new resource, […]

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