National Human Services Assembly

Leveraging Coalitions and Shared Narratives for Grassroots Advocacy Success

Reframing newsletter

Leveraging Coalitions and Shared Narratives for Grassroots Advocacy Success

The National Human Services Assembly held its 2019 Annual Convening, Essential Conversations on Human Services, on Tuesday, June 11. Of the stimulating discussions, Brandon Toth, the National Assembly’s Director of Public Policy, moderated the panel, “How Human Service Organizations Can Strategically Marshal Grassroots Advocacy Campaigns.” He was joined by: Khalilah Harris, Managing Director for K-12 […]

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Family Services of Winston-Salem, NC: Reframing Success Builds on Success

We’re excited to share another reframing example from the field, this time from the Southeast. Family Services in Winston-Salem, NC, an Alliance for Strong Families and Communities (Alliance) member founded in 1905, serves Forsyth County. Through partnerships with community agencies, Family Services provides child development and domestic and family violence services, among others. Its vision […]

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Columnist Illustrates Familiar Challenge for Human Service Organizations

The New York Times columnist Nicholas Kristof recently highlighted the incredible success of an eight year-old chess champion, Tani, who is a Nigerian refugee. In an initial column, “This 8-Year-Old Chess Champion Will Make You Smile,” he described how Tani, a third grader, catapulted from novice chess player to state champion in his category in […]

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FrameWorks Institute Encourages Communicators to Harness the Power of Explanation

For its 20th anniversary, our friends at the FrameWorks Institute released “Unleashing the Power of How: An Explanation Declaration” that shows why explanation is important, presents how communicators can benefit from using it, and provides useful tools. This newsletter issue provides some key takeaways from the publication to help human service organizations effectively integrate explanations […]

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Hammer Home the Building Well-Being Narrative with the Construction Metaphor

The explanatory construction metaphor is integral to a well-framed Building Well-Being Narrative because it provides the public with a more complete and productive picture of what human services are and how they work by relating them to something that is more easily and intuitively understood. This prevents the public from defaulting to inaccurate cultural models […]

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