National Reframing Human Services Initiative
Building Well-Being So Everyone Can Reach Their Full Potential
An Introduction to Reframing
Human services play a vital role in ensuring that everyone has the opportunity to reach their full potential and contribute to their communities. Yet the rich value, broad scope, and vast societal benefits of human services are simply not resonating with the public. As a result, the human service sector has struggled to marshal the resources and public engagement necessary to address the complex issues facing their communities. Since 2012, the National Human Services Assembly’s National Reframing Initiative has worked to change the conversation on human needs in order to make human services a national priority.
The National Reframing Initiative builds broader and more robust civic support for human services to improve well-being for all people across their lifespan. To help create an effective and evidence-based strategy, the National Assembly engaged the FrameWorks Institute to conduct a multiyear study on how best to build the public’s will to support the sector’s important work. Based on the findings, FrameWorks identified an overarching story, the Building Well-Being Narrative, that is proven to significantly increase the public’s knowledge of what human services are and why they are critical for a vibrant society.
To accelerate the widespread adoption of this new approach into human service communications, the National Reframing Initiative advances comprehensive mobilization and implementation strategies at the local, state, and national level, including:
- Developing publically available tools and resources to help organizations, associations, and networks integrate the Building Well-Being Narrative into their communications;
- Providing targeted trainings and short- and long-term technical assistance to deepen the reframing capacity of human service organizations and allies; and
- Creating and disseminating reframed messages to provide policymakers, the media, and the public with a more accurate understanding of the vital role of the human service sector.
This initiative is generously funded by The Kresge Foundation.
FEATURED ARTICLESWhen Bad Requirements Happen to Good Programs
Harmful cultural models — or inaccurate “deeply held understandings that motivate thought and behavior in largely unconscious and automatic ways” — can influence policymakers’ application of harsh requirements that limit access to programs such as hunger prevention. The start of state legislative sessions offers an opportunity to provide reframed messages that background those unproductive models, […]
FEATURED ARTICLESThank You for a Stellar 2019!
Thanks to you and other national, state and local human service organizations across the country, the National Reframing Initiative had a banner year. We’re excited to report the below progress in advancing the Building Well-Being Narrative in 2019. Implementation Highlights The National Reframing Initiative was pleased to welcome new partners, provide tailored training and technical […]
FEATURED ARTICLESExpert Reframes Early Childhood Development
We love seeing reframing used in different contexts and venues. So we were delighted to read a September 26, 2019 Brookings Institution/Brown Center Chalkboard article by Dr. Dana Suskind, “What cutting-edge neuroscience tells us about early childhood development,” that uses framing techniques to broaden the conversation about research on language and brain development. Suskind is […]