National Reframing Human Services Initiative
Building Well-Being So Everyone Can Reach Their Full Potential
An Introduction to Reframing
Human services play a vital role in ensuring that everyone has the opportunity to reach their full potential and contribute to their communities. Yet the rich value, broad scope, and vast societal benefits of human services are simply not resonating with the public. As a result, the human service sector has struggled to marshal the resources and public engagement necessary to address the complex issues facing their communities. Since 2012, the National Human Services Assembly’s National Reframing Initiative has worked to change the conversation on human needs in order to make human services a national priority.
The National Reframing Initiative builds broader and more robust civic support for human services to improve well-being for all people across their lifespan. To help create an effective and evidence-based strategy, the National Assembly engaged the FrameWorks Institute to conduct a multiyear study on how best to build the public’s will to support the sector’s important work. Based on the findings, FrameWorks identified an overarching story, the Building Well-Being Narrative, that is proven to significantly increase the public’s knowledge of what human services are and why they are critical for a vibrant society.
To accelerate the widespread adoption of this new approach into human service communications, the National Reframing Initiative advances comprehensive mobilization and implementation strategies at the local, state, and national level, including:
- Developing publically available tools and resources to help organizations, associations, and networks integrate the Building Well-Being Narrative into their communications;
- Providing targeted trainings and short- and long-term technical assistance to deepen the reframing capacity of human service organizations and allies; and
- Creating and disseminating reframed messages to provide policymakers, the media, and the public with a more accurate understanding of the vital role of the human service sector.
This initiative is generously funded by The Kresge Foundation and Annie E. Casey Foundation.
FEATURED ARTICLESA 2018 Reframing Wrap Up
2018 has been an exciting year for the National Reframing Initiative, and we’re gearing up to make sure 2019 is too! Here’s a recap of just some of our 2018 highlights that you and other national, state, and local human service organizations across the country made happen. Implementation Highlights The National Human Services Assembly developed […]
FEATURED ARTICLESReframing Partner HealthStart Shows Us How It’s Done
It’s the time of year to catalogue annual communications, development and policy accomplishments! To guide you going forward in embedding the Building Well-Being Narrative into messaging—with the goal of achieving even more successes in 2019—in this newsletter issue, we offer a practical example with HealthStart Foundation—one of the National Reframing Initiative’s local partners in Austin. […]
FEATURED ARTICLESFrameWorks Institute’s Sweetland Provides Advocacy Reframing Insights
As noted in the last newsletter, the National Human Services Assembly’s second What the Hill podcast on October 9, 2018, featured sociolinguist Julie Sweetland, Vice President for Strategy and Innovation at the FrameWorks Institute. Sweetland joined the National Assembly’s public policy team, Marie Camino and Brandon Toth, to offer guidance on how human service advocates […]