National Reframing Human Services Initiative
Building Well-Being So Everyone Can Reach Their Full Potential
An Introduction to Reframing
Human services play a vital role in ensuring that everyone has the opportunity to reach their full potential and contribute to their communities. Yet the rich value, broad scope, and vast societal benefits of human services are simply not resonating with the public. As a result, the human service sector has struggled to marshal the resources and public engagement necessary to address the complex issues facing their communities. Since 2012, the National Human Services Assembly’s National Reframing Initiative has worked to change the conversation on human needs in order to make human services a national priority.
The National Reframing Initiative builds broader and more robust civic support for human services to improve well-being for all people across their lifespan. To help create an effective and evidence-based strategy, the National Assembly engaged the FrameWorks Institute to conduct a multiyear study on how best to build the public’s will to support the sector’s important work. Based on the findings, FrameWorks identified an overarching story, the Building Well-Being Narrative, that is proven to significantly increase the public’s knowledge of what human services are and why they are critical for a vibrant society.
To accelerate the widespread adoption of this new approach into human service communications, the National Reframing Initiative advances comprehensive mobilization and implementation strategies at the local, state, and national level, including:
- Developing publically available tools and resources to help organizations, associations, and networks integrate the Building Well-Being Narrative into their communications;
- Providing targeted trainings and short- and long-term technical assistance to deepen the reframing capacity of human service organizations and allies; and
- Creating and disseminating reframed messages to provide policymakers, the media, and the public with a more accurate understanding of the vital role of the human service sector.
This initiative is generously funded by The Kresge Foundation and Annie E. Casey Foundation.
FEATURED ARTICLESFederal Proposal Mirrors Misperceptions of Human Services
“Lawmakers, Ask Human-Service Experts About New Approaches on Federal Programs,” an opinion column by National Human Services Assembly CEO Lee Sherman in the August 15, 2018 issue of The Chronicle of Philanthropy, explains how parts of the Administration’s June proposal, “Delivering Government Solutions in the 21st Century,” reflect, and would reinforce, public misperceptions of human […]
FEATURED ARTICLESA Call to Action for Human Service Advocates: If You Want a Different Result, Tell a Different Story
The Philanthropy Journal recently published a feature on the National Human Services Assembly and our National Reframing Human Services Initiative. The piece details the history of the initiative and the ongoing need for reframing, along with exploring a few of our lessons learned and some thoughts on implementation of the researched-based communications strategy. Below is […]
FEATURED ARTICLESAre Your Numbers Telling the Right Story?
Facts matter and data has become ubiquitous in editorials, brochures, social media posts, websites, and other products. We in the human service sector tend to use numbers as advocacy tools, to portray the needs of our constituencies and communities, and to share the scope of our programs. Unfortunately, these common uses of data often fail […]