National Reframing Human Services Initiative
Building Well-Being So Everyone Can Reach Their Full Potential
An Introduction to Reframing
Human services play a vital role in ensuring that everyone has the opportunity to reach their full potential and contribute to their communities. Yet the rich value, broad scope, and vast societal benefits of human services are simply not resonating with the public. As a result, the human service sector has struggled to marshal the resources and public engagement necessary to address the complex issues facing their communities. Since 2012, the National Human Services Assembly’s National Reframing Initiative has worked to change the conversation on human needs in order to make human services a national priority.
The National Reframing Initiative builds broader and more robust civic support for human services to improve well-being for all people across their lifespan. To help create an effective and evidence-based strategy, the National Assembly engaged the FrameWorks Institute to conduct a multiyear study on how best to build the public’s will to support the sector’s important work. Based on the findings, FrameWorks identified an overarching story, the Building Well-Being Narrative, that is proven to significantly increase the public’s knowledge of what human services are and why they are critical for a vibrant society.
To accelerate the widespread adoption of this new approach into human service communications, the National Reframing Initiative advances comprehensive mobilization and implementation strategies at the local, state, and national level, including:
- Developing publically available tools and resources to help organizations, associations, and networks integrate the Building Well-Being Narrative into their communications;
- Providing targeted trainings and short- and long-term technical assistance to deepen the reframing capacity of human service organizations and allies; and
- Creating and disseminating reframed messages to provide policymakers, the media, and the public with a more accurate understanding of the vital role of the human service sector.
This initiative is generously funded by The Kresge Foundation.
FEATURED ARTICLESThe Annie E. Casey Foundation Maximizes Reframing Impact with Press Releases
As we noted in the last newsletter’s Spotlight, The Annie E. Casey Foundation (AECF) recently published its “2019 KIDS COUNT Data Book: State Trends in Child Well-Being” covering child health, education, family and community, and economic well-being indicators at the national and state levels. AECF “is devoted to developing a brighter future for millions of […]
FEATURED ARTICLESIllinois Collaboration on Youth Offers Well-Framed Budget Statement
With many state legislative sessions having recently closed or coming to a close, we thought it would be timely to share the Illinois Collaboration on Youth’s (ICOY) nicely framed statement on the state’s fiscal year 2020 budget. ICOY is a longtime supporter of reframing, having brought workshops and presentations to their members throughout the state […]
FEATURED ARTICLESLeveraging Coalitions and Shared Narratives for Grassroots Advocacy Success
The National Human Services Assembly held its 2019 Annual Convening, Essential Conversations on Human Services, on Tuesday, June 11. Of the stimulating discussions, Brandon Toth, the National Assembly’s Director of Public Policy, moderated the panel, “How Human Service Organizations Can Strategically Marshal Grassroots Advocacy Campaigns.” He was joined by: Khalilah Harris, Managing Director for K-12 […]