National Human Services Assembly
Reframing newsletter

New Fundraising and Advocacy Resources

May 14, 2020

As attendees of the National Reframing Initiative’s webinar, Human Service Messaging During the COVID-19 Crisis, know, we’ve been developing resources to help you make the case for human services support and funding. The resources were developed in response to our recent survey of the Network regarding desired resources to support the human service sector’s message […]

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Reframing resource

Messaging for COVID-19

April 30, 2020

Yesterday, the National Reframing Initiative hosted a webinar, Human Service Messaging During the COVID-19 Crisis. Thanks to all of the people who joined. We hope you find it helpful in crafting your communications. If you missed the webinar, you can still watch it. In it, Bridget Gavaghan, Director of the National Reframing Initiative, offered guidance […]

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Reframing newsletter

Communications in a Time of Crisis

March 19, 2020

Human service organizations across the country are playing a uniquely challenging role as part of the nation’s response to COVID-19, delivering essential services during a constantly evolving public health crisis while planning for the long-term needs that communities will face in the recovery phase. Recognizing that the pandemic will place a strain on an already […]

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Reframing newsletter

New Video Builds Awareness for Human Services in Illinois

March 5, 2020

Last year, we told you about the success of National Reframing Initiative partner Illinois Partners for Human Service’s digital marketing campaign, “Our Shared Human Story” (OSHS). OSHS “is a campaign aimed at increasing awareness of the sector and changing public perception of human services.” Illinois Partners, a statewide coalition of over 800 human service organizations, […]

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Reframing newsletter

Media’s Response to 2021 Budget Reinforces Need for Reframing

February 20, 2020

Earlier this month, the Administration released its Fiscal Year 2021 budget with expected funding cuts to several human service programs, including the Supplemental Nutrition Assistance Program (SNAP) and Medicaid, as well as eliminating funding for others such as after school programs and the Community Development Block Grant. And expectedly, media headlines followed citing decreased funding […]

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