National Human Services Assembly

National Assembly Today

Reframing newsletter

Getting Creative with the Construction Metaphor

March 17, 2016

In the last newsletter, we discussed the importance of using the research-tested Construction metaphor within the context of the Building Well-Being Narrative to elevate public understanding of human services. The Construction metaphor helps us do two things. Provide a complete definition of how human services, and the experts who provide them, promote well-being. Explain how […]

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Reframing newsletter

The Importance of the Construction Metaphor

March 4, 2016

In recent newsletters, we focused on the importance of opening our communications with the value of Human Potential. When we support well-being, we make sure that everyone can reach their potential and fully contribute to our communities. This week, we’re going to shift to the next element of the Building Well-Being Narrative, explaining how human […]

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Reframing newsletter

Human Potential: A Value that Resonates

February 18, 2016

Reframing works by creating a new narrative that utilizes the FrameWorks Institute’s strategic frame elements of Value, Metaphor and Explanatory Examples. In our last newsletter, we discussed the importance of leading our communications with the value of Human Potential. Here, we explain how that value was identified. A value represents an enduring belief in society […]

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Reframing newsletter

Lead with the Value

February 4, 2016

Over the next few newsletters, we will highlight the unique storytelling elements that work together to form the complete Building Well-Being Narrative: the Value, the Metaphor, and the Examples. This week, we’ll focus on the Value of Human Potential. When we support well-being, we make sure that everyone can reach their potential and fully contribute […]

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Reframing newsletter

Why Well-Being?

January 21, 2016

As we explained in our last newsletter, the new frame for human services, Building Well-Being, is a narrative structure that provides the public with a deeper understanding of, and support for, human services. In the next newsletter, we will begin to break down each component of the narrative for you. This week, however, we wanted […]

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