National Human Services Assembly
Reframing newsletter

FrameWorks Institute Encourages Communicators to Harness the Power of Explanation

April 18, 2019

For its 20th anniversary, our friends at the FrameWorks Institute released “Unleashing the Power of How: An Explanation Declaration” that shows why explanation is important, presents how communicators can benefit from using it, and provides useful tools. This newsletter issue provides some key takeaways from the publication to help human service organizations effectively integrate explanations […]

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Reframing newsletter

Indiana’s Youth Service Bureau Brings Reframing to Fundraising

April 4, 2019

We frequently receive requests for real world reframed development communications. In this newsletter, we’re bringing you a recent example from Youth Service Bureau of St. Joseph County (YSB) in South Bend, Indiana. YSB provides safety, shelter, and opportunities for success to youth ages 12-24 because it believes “Our community thrives when all youth are safe, […]

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general newsletter

Signs and Sparks – Message From the CEO

March 28, 2019

It seems that most days, I am just looking for a small sign. An act of kindness. A moment of grace. A word or gesture that raises the spirit. In the chaotic and often mean-spirited world in which we live, it can be difficult to see and hear these signs. But, they are there – […]

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Reframing newsletter

Hammer Home the Building Well-Being Narrative with the Construction Metaphor

March 21, 2019

The explanatory construction metaphor is integral to a well-framed Building Well-Being Narrative because it provides the public with a more complete and productive picture of what human services are and how they work by relating them to something that is more easily and intuitively understood. This prevents the public from defaulting to inaccurate cultural models […]

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Reframing newsletter

Reframed Digital Campaign a Big Success for Illinois Partners

March 7, 2019

Our long-time National Reframing Initiative partner, Illinois Partners for Human Service, recently launched “Our Shared Human Story” (OSHS), a digital marketing campaign aimed at promoting the value of human services as well as raising awareness of Illinois Partners, a statewide coalition of over 800 human service organizations. Illinois Partners worked diligently to integrate the FrameWorks […]

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