National Human Services Assembly
Reframing newsletter

Long-Time Reframer Sees it as Natural Progression

May 16, 2019

We’re always excited to share some great reframing in action. In this issue, we check back in with our friends at Volunteers of America Ohio & Indiana (VOA), who started reframing after attending a National Reframing Initiative workshop at the Volunteers of America National Conference in 2016. Most recently, the organization incorporated the Building Well-Being […]

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Reframing newsletter

Columnist Illustrates Familiar Challenge for Human Service Organizations

May 2, 2019

The New York Times columnist Nicholas Kristof recently highlighted the incredible success of an eight year-old chess champion, Tani, who is a Nigerian refugee. In an initial column, “This 8-Year-Old Chess Champion Will Make You Smile,” he described how Tani, a third grader, catapulted from novice chess player to state champion in his category in […]

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Reframing newsletter

FrameWorks Institute Encourages Communicators to Harness the Power of Explanation

April 18, 2019

For its 20th anniversary, our friends at the FrameWorks Institute released “Unleashing the Power of How: An Explanation Declaration” that shows why explanation is important, presents how communicators can benefit from using it, and provides useful tools. This newsletter issue provides some key takeaways from the publication to help human service organizations effectively integrate explanations […]

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Reframing newsletter

Indiana’s Youth Service Bureau Brings Reframing to Fundraising

April 4, 2019

We frequently receive requests for real world reframed development communications. In this newsletter, we’re bringing you a recent example from Youth Service Bureau of St. Joseph County (YSB) in South Bend, Indiana. YSB provides safety, shelter, and opportunities for success to youth ages 12-24 because it believes “Our community thrives when all youth are safe, […]

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Reframing newsletter

Hammer Home the Building Well-Being Narrative with the Construction Metaphor

March 21, 2019

The explanatory construction metaphor is integral to a well-framed Building Well-Being Narrative because it provides the public with a more complete and productive picture of what human services are and how they work by relating them to something that is more easily and intuitively understood. This prevents the public from defaulting to inaccurate cultural models […]

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