National Human Services Assembly
Reframing newsletter

Indiana’s Youth Service Bureau Brings Reframing to Fundraising

April 4, 2019

We frequently receive requests for real world reframed development communications. In this newsletter, we’re bringing you a recent example from Youth Service Bureau of St. Joseph County (YSB) in South Bend, Indiana. YSB provides safety, shelter, and opportunities for success to youth ages 12-24 because it believes “Our community thrives when all youth are safe, […]

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Reframing newsletter

Hammer Home the Building Well-Being Narrative with the Construction Metaphor

March 21, 2019

The explanatory construction metaphor is integral to a well-framed Building Well-Being Narrative because it provides the public with a more complete and productive picture of what human services are and how they work by relating them to something that is more easily and intuitively understood. This prevents the public from defaulting to inaccurate cultural models […]

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Reframing newsletter

Reframed Digital Campaign a Big Success for Illinois Partners

March 7, 2019

Our long-time National Reframing Initiative partner, Illinois Partners for Human Service, recently launched “Our Shared Human Story” (OSHS), a digital marketing campaign aimed at promoting the value of human services as well as raising awareness of Illinois Partners, a statewide coalition of over 800 human service organizations. Illinois Partners worked diligently to integrate the FrameWorks […]

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Reframing newsletter

FrameWorks Institute Offers New Perspectives on Adolescent Development

February 21, 2019

Our friends at the FrameWorks Institute recently released extensive new research on adolescent development. “To help build public understanding and create demand for necessary policies and programs, FrameWorks studied how Americans understand the changes that occur during adolescence, the factors that influence it, and what supports it.” Sponsored by Funders for Adolescent Science Translation, the […]

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Reframing newsletter

Releasing the Reframing Implementation Guide

February 7, 2019

You’ve been patiently waiting, and we’re delivering! In order to help the National Reframing Network implement the Building Well-Being Narrative most effectively, this week we released the much-anticipated Implementation Guide. The National Reframing Initiative’s new practical and accessible online implementation guide features user-friendly recommendations, troubleshooting strategies, tips, and real-world examples for each of the four […]

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