Taking the Long View
Taking the Long View
As we enter the final weeks of the 2016 election season, we draw your attention to Nonprofit Quarterly’s recent webinar, Reframing Social Issues Before, During, and After an Election: An Essential Guide for 501c(3) Communicators. In this timely presentation, Julie Sweetland, Vice President for Strategy and Innovation at FrameWorks Institute, identifies the dominant narratives in […]
Communication Tip #2: Don’t Fall Into the Charity Trap
In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new Building Well-Being Narrative. This week, we are taking a closer look at one of the words often used to describe the sector that we have learned undermines our communication efforts: CHARITY. […]
Communication Tip #1: Match the Solution to the Problem
In the last newsletter, we briefly identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. Now we are taking a closer look at some of those tips and traps. Focus on Solutions: A primary goal of the sector’s communication efforts is to drive public […]
Avoid These Communication Traps
Since unveiling the Building Well-Being Narrative in November of last year, the Reframing Network Newsletter has been devoted to unpacking each of the narrative elements of the frame: The Value of Human Potential; Construction Explanatory Metaphors; and Life Cycle Explanatory Examples. As Nat Kendall-Taylor, CEO of FrameWorks Institute, demonstrates in his recent APHSA blog post […]