Rethinking Personal Stories

The National Reframing Initiative seeks to build Americans’ understanding of the human service sector and build public will for policy and systems solutions to the challenges it addresses. The FrameWorks Institute’s communications research shows us that using the Building Well-Being Narrative is quite effective in building a more expansive, more accurate view of the human […]

The Building Well-Being Narrative for human services is demonstrated to improve the public’s understanding and support for the full range of the sector’s work. As important as the narrative is itself, there are additional storytelling components that impact how an audience will translate a message. In the last newsletter, we talked about some specific phrases […]