Avoid These Communication Traps

Since unveiling the Building Well-Being Narrative in November of last year, the Reframing Network Newsletter has been devoted to unpacking each of the narrative elements of the frame: The Value of Human Potential; Construction Explanatory Metaphors; and Life Cycle Explanatory Examples. As Nat Kendall-Taylor, CEO of FrameWorks Institute, demonstrates in his recent APHSA blog post […]

After spending the last several newsletters breaking down each narrative element of the new frame for human services, now is a good time to pull it together in the complete Building Well-Being Narrative. FrameWorks Institute’s research demonstrates that it is the use of the entire Building Well-Being Narrative that has the biggest impact on increasing […]

In recent newsletters, we’ve talked about the power of leading with the value of Human Potential at the start of our communications and we’ve shared tips on using Construction metaphors to explain what human services are and why they are important. Now it’s time to transition to the final plot point of the Building Well-Being […]

In the last newsletter, we discussed the importance of using the research-tested Construction metaphor within the context of the Building Well-Being Narrative to elevate public understanding of human services. The Construction metaphor helps us do two things. Provide a complete definition of how human services, and the experts who provide them, promote well-being. Explain how […]

In recent newsletters, we focused on the importance of opening our communications with the value of Human Potential. When we support well-being, we make sure that everyone can reach their potential and fully contribute to our communities. This week, we’re going to shift to the next element of the Building Well-Being Narrative, explaining how human […]