Pressing the Refresh Button on Reframing

The human service sector plays an integral role in creating a vibrant, thriving society. Yet each year we find ourselves having to make the case, all over again, for critical funding and better policies, while competing for limited and insufficient resources, attention, and investment. The power of reframing is that it helps us tell our […]

In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. In addition to using the new frame, there are also words that we know are unproductive and can often invoke those cultural models the research shows undermine our best intentions. […]

After spending the last several newsletters breaking down each narrative element of the new frame for human services, now is a good time to pull it together in the complete Building Well-Being Narrative. FrameWorks Institute’s research demonstrates that it is the use of the entire Building Well-Being Narrative that has the biggest impact on increasing […]

In recent newsletters, we’ve talked about the power of leading with the value of Human Potential at the start of our communications and we’ve shared tips on using Construction metaphors to explain what human services are and why they are important. Now it’s time to transition to the final plot point of the Building Well-Being […]

In the last newsletter, we discussed the importance of using the research-tested Construction metaphor within the context of the Building Well-Being Narrative to elevate public understanding of human services. The Construction metaphor helps us do two things. Provide a complete definition of how human services, and the experts who provide them, promote well-being. Explain how […]