Initiatives resource

Elevate Your Two-Gen Communications

September 12, 2019

Two-generation approaches to updating human services systems are making sure that there are equal, simultaneous, and intentional efforts to build the well-being of children and the adults in their lives. This simple idea should be a no-brainer —– but 2Gen proponents have found that, too often, key audiences don’t quite get it.

Cover of 2Gen ReportA new resource, “Framing Two-Generation Approaches to Supporting Families,” offers guidance on building the case for two-generation approaches to updating human services systems. Analysts at the FrameWorks Institute compared what the field says to how Americans think and pinpointed the reasons for frequent disconnects. The result is a recommendation for a major frame shift–from a narrow focus on service delivery to a broader narrative about human development–and specific ways to execute that shift. FrameWorks Institute and Ascend at the Aspen Institute collaborated to create this resource.