Human Service Messaging During the COVID-19 Crisis

April 29, 2020 2:00 pm - 3:00 pm

Human service organizations across the country are playing a uniquely challenging role as part of the nation’s response to COVID-19, delivering essential services during a constantly evolving public health crisis while planning for the long-term needs that communities will face in the recovery phase. This is a complicated story to convey to policymakers, donors, and the media.

In this webinar, we’ll offer guidance for relying on research-based communications strategies to make a strong case for supporting human service policies and programs as the nation addresses the impact of COVID-19 on our communities and our sector. Join us!

Topics will include:

  • Conveying urgency while keeping the audience open to solutions and action.
  • Emphasizing interconnection and collective responsibility.
  • Navigating around individualistic needs and vulnerabilities.
  • Explaining human services’ role in the immediate and long-term response.