Behavioral Design for Effective Communications
How to use behavioral science principles to craft messages and materials that motivate action
This online workshop will introduce key behavioral science principles, and explore how they can be applied to communications to improve uptake of services and programs, persistence, and participant outcomes. Throughout the workshop, presenters will also discuss strategies and examples of effective communications in the context of COVID-19.
- Learn how key behavioral science principles can be applied to improve program communications, service delivery, and client outcomes
- Participate in breakout group discussions to practice applying techniques for creating salient messages
REGISTER at bit.ly/Dec8Comms
What is Behavioral Science?
At its core, behavioral science helps us understand human behavior and why people make the decisions they do. Drawing on empirical research, these insights suggest practical strategies that can help people do more of what they want and less of what they don’t. Typical behavioral design approaches use levers such as social norms, default settings, planning prompts, timely reminders, and hassle reduction to help people convert more of their intentions into actions.
The ideas42 Behavioral Design Center (BDC) works with nonprofit organizations in New York City to infuse behavioral science approaches into practice, professional development, and program design. Through education, technical assistance, and cooperative design, the Center helps nonprofits boost productive use of their services, enhance civic engagement, and improve outcomes for their clients and communities. It is now working to offer education offerings nationally.