National reframing Initiative

family building house

The Assembly’s National Reframing Initiative seeks to build broader and deeper public support for human services so that everyone has the opportunity to reach their full potential. We engaged the FrameWorks Institute to develop an evidence-based strategy for building public understanding of our sector and the will to support the important work that we’re doing in the diverse communities we serve.

Why Now? The human services sector has experienced deep funding cuts and stagnating charitable giving which has left service providers ill-equipped to address the complex issues facing their communities. The value and rich potential of human services is simply not resonating with the public. When we all start using the new frame for human services, Building Well-Being, we will make human services a national priority.

Reframing News and Updates

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Contact Us: 
For information on how your organization can join the Reframing Mobilization, contact Ilsa Flanagan.
For any questions about the online tools, contact Bridget Gavaghan.

This initiative is generously funded by The Kresge Foundation and Annie E. Casey Foundation.