It’s been exactly one month since the 2016 campaign season reached its conclusion. During this transition period, the human services sector finds itself regrouping and developing strategies to ensure that there is an ongoing commitment to the policies and programs that build well-being in communities across the country. Engaging the public as allies and active […]

Why Not Tell Episodic Stories? In the last newsletter, we discussed the ways that “episodic” storytelling can limit the human service sector’s ability to engage the public in the policy and systems solutions to the challenges we address. Common examples of episodic storytelling in our sector include spotlighting individuals who have either been helped by […]

The National Reframing Initiative seeks to build Americans’ understanding of the human service sector and build public will for policy and systems solutions to the challenges it addresses. The FrameWorks Institute’s communications research shows us that using the Building Well-Being Narrative is quite effective in building a more expansive, more accurate view of the human […]

As we enter the final weeks of the 2016 election season, we draw your attention to Nonprofit Quarterly’s recent webinar, Reframing Social Issues Before, During, and After an Election: An Essential Guide for 501c(3) Communicators. In this timely presentation, Julie Sweetland, Vice President for Strategy and Innovation at FrameWorks Institute, identifies the dominant narratives in […]

The human service sector plays an integral role in creating a vibrant, thriving society. Yet each year we find ourselves having to make the case, all over again, for critical funding and better policies, while competing for limited and insufficient resources, attention, and investment. The power of reframing is that it helps us tell our […]